Women's fitness chain has a healthy outlook
Fit Zone franchise to grow from current 29 locations to nearly 70 within the next year.
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New gym for women plans to flex muscles
The Michigan chain, which will expand nationwide, offers classes, equipment.
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Nautilus, Inc. Named Exclusive Equipment Supplier To Fit Zone For Women
- Friday, September 01, 2006
VANCOUVER, Wash. – (September 1, 2006) –Nautilus, Inc. (NYSE: NLS), a pure fitness company, has been named the exclusive supplier of circuit and cardiovascular equipment for Fit Zone for Women®, a fast-growing chain of fitness and weight loss centers created specifically for the way women work out and now available for franchise.
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Franchise gives women a comfort zone
KALAMAZOO, Mich. - Gretchen Shannon says she has a time-tested theory that helps explain why many women are uncomfortable working out at a coed health club.
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Locally founded FitZone builds franchise
FitZone for Women is setting a pace to catch up with more women in the Midwest, including those in the Kalamazoo area, where the fitness franchise got its start in 2003.
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Interview with Gretchen Shannon - CEO of FitZone for Women
Gretchen Shannon is the President & CEO of FitZone for Women - a health club that is exclusively designed FOR WOMEN - BY WOMEN. FitZone is one of the fastest growing health club franchises in the United States today.
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Progressive Health Club Raises the Bar for Women's Fitness
March 3, 2007 - KALAMAZOO, MI – A fast-growing women’s fitness concept out of Michigan is gaining muscle in the $15.9 billion health club industry, selling 70 new locations, earning rave reviews from existing members and winning the respect of fitness gurus for its approach as the next generation women’s fitness chain that “doesn’t insult women.” Unlike the bare-bones approach offered by the majority of women’s clubs, Fit Zone for Women offers women a real health club alternative and has set new industry standards.
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Spinal Column Fit Zone For Women Business Review
June 14, 2006 - For the last year Kristy Sholes has been creating a dynamic place for women to work out — The Fit Zone for Women. Giving a new twist on the old gym, Fit Zone for Women is no cookie-cutter, dingy, eucalyptus-laced building, but a woman's state-of-the-art workout arena designed with today's woman in mind.
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Health club makes women feel welcome
- Monday, November 01, 2004
Nov 1, 2004 -- With a wide array of exercise machines, classes and even some free weights, Fit Zone for Women is not your typical women-only health club, says owner Rick Romeo.
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Fitness is first, at home or away
- Wednesday, January 10, 2007
Whether you like to exercise in a huge health club, a tiny gym, your living room or the great outdoors, what matters is that you take one step at a time.
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No-Fuss Fitness: Indiana's First Fit Zone for Women Opens on Coldwater Road
Jun. 14, 2006--Beyond the light purple and pink walls and thumping, upbeat technolike music, Fit Zone for Women offers something often more important for women -- freedom from men.
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Detroit Free Press Heather Newman Column: Technology, Your Personal Trainer
E-mail your way to health
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New IHRSA Associate Member
- Friday, December 01, 2006
IHRSA welcomes Fit Zone For Women as a new Associate Member
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Fitness Franchise Premieres
The pace of fitness-franchise innovation may have slowed, just a bit, last year, but the rate of expansion seems, if anything, to have accelerated.
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Out of Over 1,000 Franchise Systems, Fit Zone For Women Named as Franchise Market Magazine's Top 100 New Franchises
- Wednesday, November 01, 2006
Welcome to our picks for the Top 100 New Franchises.
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Fit Zone Goes To the Mat With 3rd Area Site
A new name in fitness is gaining traction locally and leaving the boys at home.
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Trend Watch: Real Women
CURVES INTERNATIONAL, Waco, Texas, turned heads with its zaftig-friendly marketing campaigns featuring women who appear comfortable in their own skin. The franchise’s success connecting with its target market has encouraged more companies to veer away from spandex and sweat and, instead, focus their attentions on “real” women. Gretchen Shannon, founder of FIT ZONE FOR WOMEN, Kalamazoo, Mich., teamed up with experts to create a business concept based on the mantra “Real Women, Real Equipment, Real Results.” The company has sold 70 locations in its first year of franchising, and projects to have more than 80 facilities in operation by 2008.
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Zumba Hits the 'Zoo: Latin-Dance Craze Doesn't Feel Like Exercise, But It Works
Aerobics instructor Tina Boling talks about "Beto," the Colombian creator of the fitness phenomenon Zumba, as if she knows him well. But they've never met.
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Corp! Magazine's Success Story: Kalamazoo Trainer Builds National Gym Franchise
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Fit Zone Gives Women What They Really Want
- Thursday, August 16, 2007
As everyone knows, working out can often seem like just another chore. Ordinary equipment, limited or no class offerings and a lack of privacy turn many people, particularly women, off from the gym-going experience.
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